Visual Merchandising: a step ahead!

............................. Tiffany and Co ............................

~ 175th Anniversary ~

............................. McDonald's Olympic Restaurant .............................

~ 32,000 sq. ft. Sustainable Restaurant ~

............................. The Cadbury House .............................

~ London 2012 ~

............................. IKEA .............................

~ Paris ~

............................. Aesop at Merci .............................

~ Paris ~

............................. Adidas .............................

............................. Benetton .............................

~ The Art of Knit ~

............................. Puma .............................

............................. Naver App Square .............................

............................. Uniqlo .............................

The Screen Magic

Did you know all those dangerous stunts performed in movies like Star wars, Spiderman and more were not real but scenes shot on two different backgrounds? Even wondered how those not-existing-on earth backgrounds enhance a movie? Thought about composite photographs - exposing the layers to blend in the elements? Or ever wondered things like these were possible??

Chroma key compositing is a special effects post production technique. The technology is the basis of effects seen in everything from Hollywood movies to weather forecasts to video games. The concept is simple and extremely useful. 

The images or videos are composed and layered together on the basis of a chroma range (green or blue is often used). Using softwares like Adobe After Effects, the top layer is made to disappear revealing the background behind.

-.- Superman -.-

-.- Avengers -.-

-.- Narnia -.-

The biggest challenge when setting up a bluescreen or greenscreen is even lighting and the avoidance of shadow, because it is best to have as narrow a color range as possible being replaced. A shiny surface will have areas that reflect the lights making them appear pale, while other areas may be darkened. A matte surface will diffuse the reflected light and have a more even color range.

(Source: http://thechive.com/2013/01/28/a-staple-post-production-visual-film-effect-14-photos/)

The video below takes you through the history of movie making using green and blue screens.

Creative Marketing Campaigns

Advertisements are a part and parcel of each of our lives. Behind every advertisement is the hard working designer who strives his level best encouraging, persuading, or manipulating the viewer's, reader's or a listener's perspective towards a brand or a message.

Here are some of the most influential and clever ads I have ever encountered on social causes.

To begin with, here’s an ad on Child Abuse by Anar foundation which tries to deliver the following message: “Sometimes child abuse is visible only to the child suffering it.”

They have also calculated the average height of a ten-year-old and, using lenticular printing, added a layer of imagery and text that's only visible from a child's-eye-view. To children, the poster shows the child wounded, the ANAR hotline and reads: "If someone's hurting you, phone us and we'll help you".

This particular ad was issued by road traffic control to create awareness about results of increased speed limit and consequences of drinking and driving.

As clear as the message, “Thousands of people owe their lives to organ donors”. 

This witty advertisement creates curiosity about the unusual photograph hanging on the wall. The message gets clear when you read the tagline: “Chewing tobacco causes mouth cancer.”

Another humorous advertisement on the harmful effects of smoking, surely catches viewers attention!

A guerrilla marketing campaign to educate the masses on the subject of rising pollution levels in the air.

One of the most well turned-out ads by a job portal, Jobsintown.de's conveying the message "Life's too short for the wrong job.”

Brand fights: Epic ad war!

BMW, Audi, Subaru, Bentley

Kingfisher, Jet Airways, Go Air and Zoomtra

Most interesting confession ever!

Fevicol “the ultimate adhesive” true to its words!

And finally, it is not just the print advertisements dominating; here are some animated ones too!  Fun creative ads for a bus service company.