People in the urban cities lead a busy life. With limited time in hand, the day to day tasks don't fall under their priority list. This has become a major concern for retailers. Retailers dread the on going inflation in the industry and decrease in foot falls.In order to keep up with the market, the retailers are increasingly finding innovation ways to engage customers. This has also led to a significant rise in the online stores. Technological advancement since 2005, the growth in use of internet on PCs, laptops, tablets and apps has created new opportunities for the businesses to expand.
U.K. based Tesco PLC operates four different formats to ensure that its customers have quick and easy access to its offerings regardless of whether they live in dense metro areas or the outskirts of town. For Koreans, shopping is a much-dreaded task. Tesco designed and launched a virtual supermarket in South Korean subway stations in 2011. Tesco decided to offer them the convenience of browsing through on screen displays of the same merchandise offered in its stores.
U.K. based Tesco PLC operates four different formats to ensure that its customers have quick and easy access to its offerings regardless of whether they live in dense metro areas or the outskirts of town. For Koreans, shopping is a much-dreaded task. Tesco designed and launched a virtual supermarket in South Korean subway stations in 2011. Tesco decided to offer them the convenience of browsing through on screen displays of the same merchandise offered in its stores.
To make purchases, consumers simply had to scan QR (quick response) codes of the items they wish to purchase and then click the send button on a smartphone app. Tesco then delivered the merchandise to the consumers shortly after they get home. The results speak for themselves: online sales increased by 130 percent and site registrations grew by 76 percent in just a few months.
Tesco HomePlus Virtual Supermarket
Tesco HomePlus Virtual Supermarket
Eighteen months later, Peapod (U.S.), Cold-Storage (Singapore), Woolworths (Australia) and Yihoudian (China) had created virtual platforms of their own.
Another great example of an online store Amazon, which helps people walk through the process of choosing goods, quantities and a delivery schedule on a “save, set and forget” basis.
The site has recently introduced a quick medium of delivery using the drone copters. The goal of this new delivery system is to get packages into customers' hands in 30 minutes or less using unmanned aerial vehicles.
Amazon's Drone Delivery
Putting Prime Air into commercial use will take some number of years depending upon the advancement in technology.
No comments:
Post a Comment